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WaterWipes for Healthcare Professionals

3 minutes



WaterWipes: Developed specifically for new-born skin

WaterWipes have been found by the Skin Health Alliance to be purer than cotton wool and water, helping maintain the important skin barrier function of the stratum corneum, while offering the convenience of a wipe.

The difference in ingredients between WaterWipes and other wipe products. WaterWipes has only two ingredients, whilst other baby wipe products have many’

The difference in ingredients between WaterWipes and other wipe products.

They provide gentle cleansing for the most delicate newborn skin and can even be used on premature babies.

WaterWipes contain just two ingredients, 99.9% high purity water and a drop of fruit extract. They are dermatologically tested and fragrance free to help reduce the risk of drying out the skin and the potential development of contact or allergic dermatitis.

WaterWipes have also been clinically tested to lower incidence and shorten duration of nappy rash, with both the BaSICS and Utah hospital clinical studies showcasing these findings in full-term and preterm babies.1,2

What makes WaterWipes different to other baby wipes?

The water used within WaterWipes is what makes the product unique. The water passes through a seven-step purification process that uses a series of filters to remove impurities, soften and purify the water. This purifying process makes the water significantly purer than cooled boiled water and produces a unique product that effectively cleanses the skin, without the need for several additional cleansing ingredients.

WaterWipes has global accreditation from healthcare providers worldwide.

WaterWipes are recommended by midwives and other healthcare professionals worldwide and have become the preferred wipe for many Neonatal Intensive Care Units throughout Ireland, the US, Australia and New Zealand.

  • 97% of midwives and health visitors in the UK, aware of the ‘purity’ credentials of WaterWipes would recommend it2

  • 91% of German midwives surveyed recommend WaterWipes3

  • 97% of midwives surveyed in Ireland recommend the use of WaterWipes4

WaterWipes are the only baby wipe to have secured numerous global accreditations, sponsorships, endorsements and registrations, including:

The WaterWipes story

WaterWipes, the world’s purest baby wipes, were developed by Edward McCloskey.

As a new father, Edward was searching for a safer, and purer alternative to standard baby wipes full of chemicals for his baby daughter, who suffered from sensitive skin and nappy rash. He wanted to create a product that was as mild and pure as using cotton wool and water, but as convenient as a wipe and safe for the most delicate skin.

Following many years of extensive scientific research and testing, WaterWipes were launched in Europe in 2010 by Edward’s company, Irish Breeze. WaterWipes are now available in 60 countries worldwide.

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  1. Von Woedtke, T., Schlüter, B., Pflegel P., Lindeguist, U., Jülich, WD., 1999. Aspects of the antimicrobial efficacy of grapefruit seed extract and its relation to preservative substances contained. Pharmazie. Jun;54(6):452-6. Available at: Last accessed: April 2019

  2. Respondents who were aware of “WaterWipes is the purest baby wipe product in the world because it contains 99.9% water and a drop of grapefruit extract and no unnecessary ingredients”. Research commissioned by WaterWipes among 250 midwives and 250 health visitors. January 2019

  3. WaterWipes product testing with 100 midwives executed by November 2018

  4. Spark research study, 102 Midwives, October. November 2014

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